Part of APL’s early allure was derived from the NBA banning its tech-loaded Concept 1 basketball shoe. Ten years later, the brand is delivering two new models with an updated version of the innovation ...

Imagine for a moment Steve Nash driving to the basket, doing that Nash thing where he slaloms through rows of defenders. But rather than shooting his little Imagine for a moment Steve Nash driving to ...

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There’s a new premium performance running shoe on the market, courtesy of APL. The brand has delivered its new Streamline model, a tech-loaded look built with comfort, cushioning and speed in mind.

David Stern is a marketing wizard, and he just came up with the slogan that will sell a lot of Athletic Propulsion Labs’ Concept 1 shoe: Banned by the NBA. The league met last month with executives ...

The APL streamline is designed to make your miles faster and more comfortable, and comes in patterns you'll want to wear everywhere. Our editors independently select these products. Making a purchase ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. A company founded by former USC basketball players Adam and Ryan ...