Rumor: The diet soft drink TaB was named as an acronym for 'totally artificial beverage.' Snopes Membership. ... and notable for its stylized logo, the unusual capitalization of its name ...

Tab, Coca-Cola Company’s original diet soft drink, is going down the drain. Born in 1963 in an era of full-sugar drinks and originally aimed just at women, TaB eventually got pegged as a pop ...

TaB, Coca-Cola Co.’s original diet soft drink, is going down the drain. Born in 1963 in an era of full-sugar drinks and originally aimed just at women, TaB became a pop culture touchstone.

Tab is to good soft drink lovers like garlic, sunlight, mirrors, and the threat of a stake through the heart are to vampires. Run ’em off every time. Once Diet Coke came on the scene in 1982 ...