The cookie is the headline. The butterfly effect is the story. One Google move, and the entire ecosystem pivots. Again.

A high-performance, powerful, and privacy-first alliance: Built on the combined strength of First-id’s deterministic ...

Not to be outdone, Meta made headlines of its own with the launch of a stand-alone AI assistant app. Unlike rival tools such ...

Adopting trusted third-party data from AudienceProject enables Azerion to tackle the widely recognised industry issue of ...

Kindred has just launched the Global Merchant dataset—an open dataset specifically designed to help LLMs and AI agents drive ...

In today’s Digest, we discuss Meta’s new AI app, Snap suspending its forecast amid economic uncertainty, and WPP’s latest ...

The “sweet spot,” therefore, is a model where DSPs and SSPs “continue to be distinct platforms but are closely synced with ...

Operating under a Venture Studio model, FirstPartyStudio provides hands-on support, strategic guidance, and operational ...

In today’s Digest, we explore Yahoo’s interest in acquiring Google Chrome, ChatGPT’s new content partnership with The ...

Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than ...

In today’s Digest, we cover the setting of a May hearing to discuss remedies in the Google ad tech case, Alphabet’s strong Q1 ...

They look at Banijay Group’s interest in ITV, publishers seeing referral traffic spike on Facebook and the platform’s monetisation offerings, as well as TikTok’s plans to enter the Japanese market.