Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a ...

The name and logo you choose for your business are nearly as important as the products or services you decide to sell. If you choose your company name and logo well, they will stay in your ...

Whether a company wants to convey security, reliability or fun, its logo is an excellent opportunity to do that. The first step is to decide your goals, and then craft a logo around them.” ...

Your logo helps establish and build brand identity. It’s how customers recognize your business. Logos can be all typography or images, or a combination of both. According to Wikipedia ...

One of the most important first steps is to spend a lot of time, money, and energy designing your logo since that represents your company, right? Wrong! In a recent column that I wrote with Guy ...

This article explores why overspending on your company logo might not be the wisest decision and offers insights into optimizing your investment in branding without compromising quality and impact.

Here are five of the biggest mistakes to avoid in your business logo design that you might very well be making right now. 1. Way Too Complicated There’s a reason the saying is “less is more.” ...

I need a new logo for my small business. What should I do to ensure I get the most effective one? Your company logo is the heart of your brand image. It affects whether people accept what you want to ...

To design the perfect company logo, you don’t have to spend tons of money. You do, however, have to spend time and energy carefully considering what you want your logo to say about you.

Deciding whether to register a trade mark for your business name, logo, or both is an important step in protecting your brand ...

When it comes to identifying your brand, your logo is probably the first thing ... colors could increase the effectiveness of your company’s branding methods. According to research complied ...