And if you regularly nab reduced items, you might wonder just why the stickers on them are yellow - regardless of the store they're in. According to a marketing agency, the colour choice is no ...

AN M&S ''yellow sticker addict'' has revealed the best times to go to the supermarket if you want to bag the best discounts. The cash-savvy shopper, who goes by freeloading_chaz, took to Instagram ...

Many supermarkets use yellow stickers to show which products are being offered at a discount. These are usually items that will soon go past their sell by date, and their cost has therefore been ...

Anna Lykova, 42, said she saves around £50 a week by buying yellow sticker products that slash the cost of her groceries in half. Anna said she's been yellow sticker shopping for around 20 ...

"Ate it before I took a pic, sorry," they wrote. If you're not familiar with yellow stickers in supermarkets, they are used to highlight discounted food items. More often than not, they are seen ...

Increasing pressure on household budgets has led to a sharp rise in the number of shoppers looking for yellow sticker deals. We want customers to spend less at Tesco, and our ‘Reduced in price ...

A savvy mum has revealed how she saved thousands of pounds by shopping for yellow sticker produce, putting away enough to take her family away on their first holiday in years. Michelle Newton, 49, ...

There's nothing better than seeing a reduced section in a supermarket fully stocked with yellow stickers brimming with deals and discounts knowing you've come at the perfect time. However ...

Tesco has confirmed it has started a new yellow sticker scheme in a bid to cut down on waste. This new scheme will indicate to shoppers what food they won't need to pay for. Up until now ...