However, there is also the Dark Kawaii aesthetic (also known as Yami Kawaii), which embraces navy, black, and darker colors, as the name suggests. What Does It Mean to Be Called Kawaii?

To the outside observer, the "yami kawaii" subculture of Japanese fashion can be unsettling and disturbing. It brings together the cute pinks and pastels of more mainstream "kawaii culture," but ...

The Kawaii aesthetic is all about bold colors, bright motifs, and playful designs that inspire a sense of beauty and dreamy wonder. Shop the look now.