Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Yahoo is doubling down on using AI to drive more ...

Optimove’s next evolution of email marks a new era of email personalization at scale for Positionless Marketers. Enhanced capabilities combine industry-leading AI agents with state-of-the-art data ...

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI-powered marketing Cloud, and Yahoo, a global media and tech company that serves as the trusted guide to the internet for hundreds of ...

Yahoo, the global media and tech company, is moving its email marketing program to the Zeta Marketing Platform (ZMP). Zeta will send billions of AI-driven emails each quarter across Yahoo’s major ...

Expert Consumers has released its latest evaluation of email marketing platforms for small business, identifying Mailchimpas the top ranked option for ease of use and consistent results. The ...

SUNNYVALE, Calif.--(BUSINESS WIRE)--Yahoo! Small Business today announced the launch of Yahoo! Marketing Dashboard, a free tool that helps entrepreneurs discover new marketing opportunities to grow ...

Tech giants Google and Yahoo are lowering the hammer on indiscriminate email marketing by introducing new requirements for bulk senders. Their new rules don’t mean consumers should expect to ...

When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed like a potential boon—filtering out the ...

Some Yahoo store owners are upset by a new marketing program the company has launched that attaches an advertisement to their checkout pages. Yahoo began attaching the advertisements last week as part ...

Zeta Global (NYSE: ZETA), the AI-powered marketing Cloud, and Yahoo, a global media and tech company that serves as the trusted guide to the internet for hundreds of millions of people globally, today ...