But why is the millennial aesthetic making such a strong comeback now? Once associated with a specific period (roughly from ...

slingback design and disco-inspired aesthetic. Add to bag with immediate effect. Featuring dreamy denim with a splash of sequins, Marc Jacobs' Daisy Dual Denim Wallet is a Y2K dream. Set to thrill ...

The Y2K aesthetic was one of the most iconic and visually distinctive in history. “Y2K,” the shorthand term for “the year 2000,” was a major moment in fashion with folks taking risks like ...

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy. If you lived through the ’90s as a sentient teenager, fewer ...

If you were dressing yourself in the early 2000s, you might feel some kind of way about Y2K fashion ruling ... the mid-aughts boho aesthetic, which took a page from the flower children of Laurel ...

I used to think the Y2K comeback was a corny cash-grab for nostalgia. But Denver's fashion scene made me realize the fun of the era.

Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. The psychology behind nostalgia marketing is simple: brands ...

The influence of the Y2K aesthetics extends beyond individual social media challenges to mainstream media, ranging from self-produced videos by K-pop stars to TV dramas. For instance, K-pop boy ...

It’s spraying your Viva la Juicy perfume around your chunky highlights. Plenty of aesthetics get pushed under the Y2K umbrella, but it’s a defined subculture of its own. Coming up in the late ...