1 World Trade Center, the building once billed as the Freedom Tower (see www.wtc.com/about/freedom-tower for more information), now has a logo. Today, the Durst ...

The five bars in the logo represent the five towers that will form the 16-acre World Trade Center, with the downward-facing bottom two referencing the pools of the September 11 Memorial and the ...

The World Trade Center has a new logo. Part of a $3.57 million branding endeavor, it’s a riff on space and negative space, presence and absence. It’s like a Rubin vase test, playing tricks on ...

The World Trade Center revealed its new logo Wednesday, and its simple design is a perfect reflection of the building's history and rebirth. The logo doubles as a trident, representing the "three ...

Logos are a pretty big deal for the new World Trade Center. One WTC, Four WTC, the 9/11 Memorial and Museum all have their own logos. And now, the whole complex has a new logo, which was first ...

A new logo for the World Trade Center was revealed on Wednesday along a construction fence in New York City and it valiantly tries to fit in as many references as the human eye can handle.

The Commercial Observer just got the brand spanking new logo for One World Trade Center and we have to say, it is quite eye-catching. The building, which is being built by The Port Authority in a ...

Today the Durst Organization revealed the new logo of 1 World Trade Center, Condé Nast’s new Financial District home. According to a press release, “the logo leverages both conceptual and ...

According to the New York Times, each of the five bars in the logo represents one of the five towers that will make up the new World Trade Center. Two empty columns at the top represent the Tribute in ...

The World Trade Center is still a heavy construction zone, but at least now there's a logo. And it's loaded with symbolism. Here's how the NY Times David Dunlap explains it: Can you see a trident ...

It may not be completed yet, but it's been given an official emblem. On Wednesday, the World Trade Center debuted its new logo on a display panel hanging from a construction fence. Design and ...