A new World Trade Center logo by the Landor corporate branding firm has emerged ... to rise from the site in a W-like form while also evoking memories of the steel tridents of the now-fallen twin ...

The World Trade Center is still a heavy construction zone, but at least now there's a logo. And it's loaded with symbolism. Here's how the NY Times David Dunlap explains it: Can you see a trident ...

The World Trade Center revealed its new logo Wednesday, and its simple design is a perfect reflection of the building's history and rebirth. The logo doubles as a trident, representing the "three ...

Logos are a pretty big deal for the new World Trade Center ... in the black and white logo: 1) The most obvious, as stated above, is the three-pronged steel trident. 2) The Tribute in Light.

The logo is an abstract trident, featuring two rectangular bars on the base and three bars on top. The meaning behind the ambiguous World Trade Center logo seems to be open for interpretation.

Hardhats wielding blowtorches Wednesday began the delicate task of welding two of the iconic steel tridents left standing after the destruction of the World Trade Center for their triumphal return ...

The World Trade Center has a new logo. Part of a $3.57 million branding endeavor, it’s a riff on space and negative space, presence and absence. It’s like a Rubin vase test, playing tricks on ...

NEW YORK, Sept. 4 (UPI) -- World Trade Center Museum officials in New York say two tridents from the fallen buildings will be returned to the site. Alice Greenwald, director of the museum ...

1 World Trade Center, the building once billed as the Freedom Tower (see www.wtc.com/about/freedom-tower for more information), now has a logo. Today, the Durst ...

The Commercial Observer just got the brand spanking new logo for One World Trade Center and we have to say, it is quite eye-catching. The building, which is being built by The Port Authority in a ...

The five bars in the logo represent the five towers that will form the 16-acre World Trade Center, with the downward-facing bottom two referencing the pools of the September 11 Memorial and the ...