The five bars in the logo represent the five towers that will form the 16-acre World Trade Center, with the downward-facing bottom two referencing the pools of the September 11 Memorial and the ...

1 World Trade Center, the building once billed as the Freedom Tower (see www.wtc.com/about/freedom-tower for more information), now has a logo. Today, the Durst ...

The World Trade Center has a new logo. Part of a $3.57 million branding endeavor, it’s a riff on space and negative space, presence and absence. It’s like a Rubin vase test, playing tricks on ...

The World Trade Center revealed its new logo Wednesday, and its simple design is a perfect reflection of the building's history and rebirth. The logo doubles as a trident, representing the "three ...

A new World Trade Center logo by the Landor corporate branding firm has emerged on signage at the site almost a year after the Port Authority of New York and New Jersey chose the firm to design it ...

The Commercial Observer just got the brand spanking new logo for One World Trade Center and we have to say, it is quite eye-catching. The building, which is being built by The Port Authority in a ...

A new logo for the World Trade Center was revealed on Wednesday along a construction fence in New York City and it valiantly tries to fit in as many references as the human eye can handle.

Today the Durst Organization revealed the new logo of 1 World Trade Center, Condé Nast’s new Financial District home. According to a press release, “the logo leverages both conceptual and ...

Logos are a pretty big deal for the new World Trade Center. One WTC, Four WTC, the 9/11 Memorial and Museum all have their own logos. And now, the whole complex has a new logo, which was first ...

The World Trade Center is still a heavy construction zone, but at least now there's a logo. And it's loaded with symbolism. Here's how the NY Times David Dunlap explains it: Can you see a trident ...