1 World Trade Center, the building once billed as the Freedom Tower (see www.wtc.com/about/freedom-tower for more information), now has a logo. Today, the Durst ...

The World Trade Center has a new logo. Part of a $3.57 million branding endeavor, it’s a riff on space and negative space, presence and absence. It’s like a Rubin vase test, playing tricks on ...

The five bars in the logo represent the five towers that will form the 16-acre World Trade Center, with the downward-facing bottom two referencing the pools of the September 11 Memorial and the ...

Logos are a pretty big deal for the new World Trade Center. One WTC, Four WTC, the 9/11 Memorial and Museum all have their own logos. And now, the whole complex has a new logo, which was first ...

The official new logo for One World Trade Center does have a similar font. Here's how it might appear in a non-letterhead visual. A range of treatments in different colors are all intended to ...

Yesterday, a new logo appeared on fencing around World Trade Center construction site. To design it, developers hired one of the world’s top agencies to try to create branding that’s never ...

A nonprofit that controls the “World Trade Center” trademark is suing the Port Authority for using the name in the new logo for One World Observatory and on merchandise sold at the observatory ...

The World Trade Center is still a heavy construction zone, but at least now there's a logo. And it's loaded with symbolism. Here's how the NY Times David Dunlap explains it: Can you see a trident ...