While it's unexpected, this is one brand collab that actually makes sense. It has a genuine, conceptual thesis behind it, ...

By contrast, Li argues that Twitter’s use of Wikipedia presents “concentrated benefits to the person who wants the blue check.” This type of personalized reward is not necessarily in keeping ...

Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely seen its unfinished-jigsaw-puzzle-of-a-globe logo. But what does Wikipedia sound like?

Whether it’s the Netflix ta-dum, your Apple Mac’s startup chime or the THX Deep Note, a brand’s audio logo can immediately make you feel at home, and might even ...