A marketing strategy focused on the highly anticipated Grand Theft Auto VI that works for Take-Two, its distributor.

Take-Two CEO Strauss Zelnick comments on the long period between GTA 6's first and second trailer, discussing the studio's ...

Take-Two Interactive CEO Strauss Zelnick has been asked why Grand Theft Auto 6 still doesn’t have a release date, despite the publisher recently insisting it’s on track for release this Fall.

Ultimately, it boils down to GTA 6 having such a high level of anticipation that the team wants to sustain it and will therefore properly market it closer to when the game is going to release. “The ...

In this article, check out the latest information related to GTA 6 release and trailer directly from the Take Two's CEO, ...

Rockstar Games is on track for a Fall 2025 release for GTA 6, with marketing content anticipated to roll out closer to the ...

GTA 6 is anticipated for a fall 2025 release, as hinted by Take-Two Interactive CEO Strauss Zelnick. Though fans hoped for an ...

The first trailer for the next Grand Theft Auto title dropped in December 2023, but since then, Rockstar has remained fairly silent about further details as it continues to get closer to it’s ...