Through years of developing and perfecting online marketing strategies, I have found that Google AdWords is an effective way to drive traffic to your website. Unfortunately, it can also be a huge ...

Salesforce.com CEO Marc Benioff used a dinner presentation to Boston-area customers, analysts and members of the press Monday evening to announce a new search marketing service that will allow ...

In a move that publishers and advertisers alike have described as "inevitable," Google, Inc. said it will now serve Internet Advertising Bureau (IAB) standard banner ads in addition to text ads, as ...

In the first case of its kind in New Zealand, the High Court has found that using a competitor's trade mark as a Google AdWords keyword is not trade mark infringement. The case, InterCity Group (NZ) ...

In SKA-DAN v Bredenoord A/S, the Maritime and Commercial Court has held that Bredenoord's use of the mark SKA-DAN as an AdWord was contrary to the Marketing Practices Act. SKA-DAN, a Danish company, ...

A New Hampshire man has agreed to pay $2,000 to settle charges that he misused Microsoft’s name to trick consumers into buying ineffective antispyware products, using Google’s AdWords program. Seth ...

Advocate General Cruz Villalón has delivered his opinion in Wintersteiger AG v Products 4U Sondermaschinenbau GmbH, a request for a preliminary ruling concerning the interpretation of Article 5(3) of ...

Search Engine Land » PPC » Google removed App campaign placement data from Ads and AdWords API reports Share On January 5, Google removed all App campaign placement data from several reports within ...