Social Media Marketing has become a vital part of every firm's marketing program. Whether it is integrating your facebook and twitter with your billboard strategy, or making sure you website is set up ...

The future of social media is being shaped less by new platforms and more by shifting behavior, fragmentation, and ...

Social media could fundamentally shift our understanding of what is and isn't "addictive."Tech companies are back in court...and likely will be for a while. A wave of lawsuits allege that platforms - ...

“Screens are ruining our kids.” “Social media is destroying our social fabric.” These are headlines we’ve all seen countless times in recent years. The impact of screen time—and social media in ...

Social media marketing encompasses activities like posting text and image updates, videos, and other content that drives audience engagement, as well as running paid social media advertisements. The ...

One of the not-funny ironies of the 21st century has been that everything we thought was social media is actually just mass media, except it’s terrible and broken. Luckily, journalists and creators ...

Social media reach isn't a vanity metric. It's a reflection of trust, talent attraction and long-term brand strength in an ...

Kara Alaimo is a professor of communication at Fairleigh Dickinson University. Her book “Over the Influence: Why Social Media Is Toxic for Women and Girls — And How We Can Take It Back” was published ...