You’ve heard the refrain time and time again: Multi-platform media consumption is the new normal. Given this reality, businesses need to adapt their strategies – along with how and what they measure – ...

As part of our SEJ interview series, I recently caught up with Jonathan Kressaty from Levers to discuss analytics. As the founder of a marketing analytics company, Jonathan is an analytics expert. I ...

KPI Ninja is quietly but quickly growing. The Lincoln, Nebraska-based startup does more much than provide healthcare organizations with data analytics. The company’s robust toolbox of products and ...

With the New Year comes new goals and resolutions. For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their ...

There are countless ways for a baseball team to win a game. Maybe it ends up being a 1-to-0 duel between two ace starting pitchers. Or maybe it's a high-scoring affair—a wild 10-to-7 game with plenty ...

There are world-class analytics tools available for free from both Yahoo and Google that will get you more data than God ever intended you to have. Yet, perhaps shockingly, a vast majority of ...

Delivering high-quality care while maintaining profitability is the overarching objective of any outpatient facility. We’ve been talking a lot about using KPIs (key performance indicators) to ...

Gathering and analyzing data is essential for validating and refining your business model. Important KPIs to monitor might include user acquisition cost, lifetime value of a customer, churn rate, ...

Analytics are one of a development team's greatest weapons. What do you need to know about your game? There's a really good chance that if you're logging the right things, you can find out absolutely ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Chief financial officers (CFOs) need to rethink how they ...