Is the golden age of the marketing agency waning? According to the World Federation of Advertisers, 66% of major multinationals have in-house agencies and 21% are considering creating one. But what's ...

Artificial intelligence is moving faster inside digital marketing agencies than almost anywhere else in the business world. It's not because agencies are chasing trends, but because the work demands ...

I recently had a conference call with a global procurement team interested in how we at TrinityP3 approach benchmarking the performance of AI within agencies and its impact on fees. It’s a question we ...