Everyone remembers the moment they were asked and answered this iconic question in 2015: "What color is this dress?" Millions ...

This picture of the dress was originally posted to Tumblr after a group of people couldn't agree what color it was, completely freaked out, and invited the Internet to help solve the mystery.

Children used to wear the same white dresses, regardless of gender. But clothing styles and color preferences shifted in the ...

Designers like Jacquemus (again), Toteme, and Jil Sander have doubled down on this buttery hue, particularly in their dress designs, making it clear that this color isn’t just a fleeting moment ...