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Walmart And Vizio Execs Tease Joint Ad Offering: "It's Important That We Learn From Each Other"

In some of their first comments since Walmart acquired smart-TV maker Vizio for $2.3 billion, executives at both companies discussed the path to the deal, the integration process and a joint ...
Audioholics

Walmart Buys Vizio

Walmart has completed its acquisition of Vizio, a deal that has been in the works since February of last year. The purchase is intended to accelerate the growth of Walmart Connect, Walmart’s retail ...
Marketing Dive

Walmart raked in $6.4B from ads last year. Execs see plenty runway ahead.

Marketplace offerings and Vizio provide additional U.S. growth opportunities while recent structural changes are meant to ...
9to5google

Walmart now owns Vizio, and it’s all about putting more ads on your TV

After announcing plans to purchase the company in February, Walmart has officially closed on its deal with Vizio, buying out the TV maker for over $2 billion, and it’s all about ads. Walmart confirmed ...
Inc

2 Words Explain Walmart’s $2.3 Billion Bet on Vizio

HALLANDALE BEACH, FLORIDA – FEBRUARY 20: A worker walks past televisions, including the Vizio brand, on display in a Walmart Supercenter on February 20, 2024, in Hallandale Beach, Florida. Walmart ...
Variety

Walmart Closes $2.3 Billion Acquisition of Vizio

Walmart announced the completion of its $2.3 billion all-cash acquisition of TV maker Vizio, a move by the retailing giant to expand its advertising business. The closing of the deal follows the ...
Gizmodo

Walmart Buys Vizio to Use Its TVs as a New Way to Blast You With Ads

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 3 minutes All ...
Yahoo Finance

Walmart Closes Deal For Smart TV Firm Vizio For $2.3B, Altering Streaming Ad Landscape – Update

“Vizio offers great products at great prices that customers love. They’ve always put customers at the center of their business – and that’s core to Walmart’s values and the omnichannel experiences ...
The Desk on MSN

Roku exploring other retail partnerships after Walmart buys Vizio, CEO says

Roku is expanding retail ties with Best Buy and Target as Walmart shifts some smart TVs to Vizio’s OS, reducing Roku’s role ...
The Hollywood Reporter

Walmart Closes $2.3B Vizio Deal, Buying In to Cutthroat Streaming Game

The retailer now is set to compete with Amazon and Roku in a battle for connected TV advertising dollars. By Erik Hayden Executive Editor, Business It’s no coincidence that less than a month after ...
TechCrunch

Walmart completes $2.3B acquisition of Vizio to help grow its ad business

Walmart just closed its acquisition of popular television maker Vizio in an effort to boost its advertising business. The acquisition was initially reported back in February; however, it took a few ...