South Korea is leaps and bounds ahead of other countries, where customers can undergo just about any aesthetic treatment.

Co-founder Dongjoon Lim tracks PAF’s journey to becoming a $5 million brand through an approach rooted in product design ...

Scroll on to discover 14 standout K-beauty products, from blushes and mascaras to lippies and beyond. From familiar picks you may recall from TikTok viral moments stateside to hand-picked expert ...

Learn all about how to rent a wedding dress for your nuptials, from details around cost to popular rental services to ...

The factors that led to the rise of Jungkook are manifold and complex, and the K-pop industry is a beast that was born long ...

As a result, it should come as no surprise to see Lulu Tenney take to the cover of Vogue Korea for May 2025. Across a trio of covers, Lulu ( who last graced the Korean fashion bible 16 months ago ...

To no one’s amazement, up next on the cover of Vogue Korea is Jisoo. The South Korean singer and actress is welcomed back onto the cover of the magazine, exactly three years after her last.

On May 23, 2025, the media outlet Vogue Korea released the latest pictorial ... One X user tweeted: "Beauty of South Korea indeed, uri IU is a fashion queen." One fan described her as embodying ...