This, oh wide eyed reader, is the intriguing world of visual kei. Visual kei (meaning ‘visual style’, with the ‘kei’ pronounced ‘k’) is a musical genre – and beyond that a subculture ...

Japanese visual-kei artist KAMIJO talks to Billboard Japan about "Persona Grata," the third and final installment of his 'PERSONA' series (which he says is linked to the coronavirus), his upcoming ...

J-pop visual-kei veteran KAMIJO released a new single called "TEMPLE -Blood sucking for praying-" on Wednesday (Nov. 27) as the first of his epic three-part "PERSONA" series that depicts a saga ...

The next streamed special with the cast will be next month. Aniplex describes the project as portraying visual kei musicians as vampires. The visual kei genre is a subgenre of Japanese rock ...

The popularity of the music genre, Visual Kei, went on to influence the start of a new fashion subculture with the same name. Today, it is considered to be one of Japan’s most unique and recognizable ...

Aniplex describes the project as portraying visual kei musicians as vampires. The visual kei genre is a subgenre of Japanese rock characterized by elaborate visual presentations, gothic aesthetics ...

With dozens of Japanese bands trying to crack the West over the last 20 years, whoever would have guessed visual-kei would be the first genre to truly succeed? The decadent style of bands such as ...