In a now-pulled ad, Dairy Queen said it was trying to appeal to parents to stow their smart phones and pay attention to their precious progeny. And buy Blizzards, of course. That's not what ...

With a new look and style that reflects the honest truths inherent in one of America’s most beloved brands, the Dairy Queen system will unveil a new advertising campaign on Memorial Day, the ...

That became the core insight behind Dairy Queen’s “Fan Food, Not Fast Food” campaign, which launched in 2013. “Of course, it had to be driven by great advertising, but it also had to be bigger than ...

American Dairy Queen, parent to more than 6,000 quick-service restaurants in the United States, Canada and 18 other foreign markets, has ended its 15-year relationship with advertising agency Grey ...

Dairy Queen's new series of "RiDQulous" ads have been the most effective in the quick-service industry so far this year, according to a study by Ace Metrix, which measures television advertising ...