The phrase appears in a lower-cased serif font. So does Vineyard Vines’ 20-year-old brand. The Dazzle Up lettering is set against a pink backdrop with a thin white border.

Last week, the Vineyard Vines store on Del. 1 in Rehoboth Beach was as jammed with customers as a New York City store on Black Friday. The outlet recently relocated within the same shopping center ...

Founded 25 years ago in Martha’s Vineyard — with a very familiar pink whale logo — Vineyard Vines sells apparel and accessories for men, women and children that have been described as preppy.

Vineyard Vines, the upscale casual ... Vineyard Vines’ logo, he says, is the company’s core image, ... ‘Don’t erase me.’ 150-year-old Black church in NC threatened with demolition.

What’s in a label?Plenty, according to Vineyard Vines, and the high-end casual clothier appears ready to go to court to prove it.The company has filed suit against another well-known fashion ...