Over the last few months, NHL's Utah Hockey Club has run multiple surveys asking fans for input on its permanent brand ...

This trend has only become more popular and important with the rise of social media. Utah Hockey Club might have accidentally jumped a few steps altogether. A fan who was scrolling through the team's ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...