The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...

Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...

After 77 years, the National Association of Theater Owners is changing its name and rebranding to Cinema United ahead of its ...

But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be ...