It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” Instead, the brand that’s ...

Yet it was clear from Auburn fans online they wanted to move on from Under Armour which had been partnered with Auburn since 2006. They wanted a move to Nike. Ultimately, Auburn wound up picking Nike.

Under Armour shares fell 18.8% to an all-time low of $5.36. Nike stock declined 14.4% to $55.58, its lowest since December 2017. Rival sportswear makers Lululemon Athletica, Inc. (LULU) and ...

New York (CNN) — It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just Under Armour was a real threat to ...

NEW YORK — It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to "just do it." Instead, the brand that's ...