Before UFC 284 on February 11, it was announced that Paul and KSI teamed up with the UFC to make Prime the official global sports drink of the UFC. Content promoting Prime will be shared on the ...

Sales of Logan Paul and KSI's Prime drink fell in the UK. Last year, a series of lawsuits indicated that the once buzzy brand ...

When Logan Paul claimed that Prime being a UFC sponsor was among the biggest accomplishments of his life. Very few would've thought Prime would become the official sports drink of the UFC when ...

Patrick Mahomes recently signed an endorsement deal with Logan Paul and KSI's Prime Drink. As one of the best football players in the NFL, Patrick Mahomes partnering with Prim is a huge deal, but ...

The UFC, the premier mixed martial arts organization, and PRIME, the sports drink brand co-founded by YouTubers Logan Paul and KSI, have announced a multi-year global marketing partnership that combin ...

At the conclusion of her 10-year-old son’s soccer match, Jennifer Temple handed the kid $5 for a drink. He came back with a bottle of PRIME hydration, made by the same brand that produces PRIME ...

WWE and Logan Paul’s Prime have struck a “record-setting” deal to feature the sports drink as the first-ever brand logo to appear in the center of the wrestling mat. CNN values your feedback 1.

Jon Jones vs. Stipe Miocic at UFC 309 got even bigger when President-Elect Donald Trump arrived with Elon Musk. Many thought the night would belong to Bo Nickal, as Trump had said he’d be there ...

In January 2023, PRIME became UFC’s official global sports drink, while Logan Paul and KSI introduced their renowned drink, Prime Energy and Sports drinks, in January 2022.

WWE and Logan Paul’s Prime have struck a “record-setting” deal to feature the sports drink as the first-ever brand logo to appear in the center of the wrestling mat.