Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

“Train Like an Athlete ... “We’ll have them run their own business stands, create their own logos, even pitch business ideas to guest entrepreneurs. This isn’t just theory—it’s ...

In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement, bringing together more than 50 Amazon sub-brands across categories like ...