Titlist has added subtle alignment markings on the Pro V1 and Pro V1x since 2007, but AIM 360 is the boldest option yet.

Now as far as the golf ball is concerned, Titleist has streamlined and improved their process with a new golf ball fitting app so golfers have one less thing to worry about. Just like with any ...

Golfers know that some balls work for their game and that others just don’t. For some of us, there are lingering bad memories of balls that were too hard or too soft. There’s also an awareness ...

The year 2025 is a big one for Titleist as it marks 25 years since the introduction of the Pro V1 golf ball, which cemented ...

The most popular golf ... as Titleist puts it: ‘steepen the spin slope’ maintaining low spin off the tee while increasing ...

It's about time. Titleist has finally put a stripe on a golf ball. With enhanced alignment features working their way into ...

While the Titleist Pro V1 and Pro V1x golf balls are often regarded as some of the best premium golf balls, there's another model in the Pro V1 franchise that is far less talked about. The 2019 ...

The year 2025 represents the 25th anniversary of the ball that changed golf forever. Who would have thought when Billy Andrade (one of 47 players who made the switch that week to a brand new ball ...