The retailer's staple Arch Logo Hoodie, particularly in its vintage brown color, has become TikTok famous following a video posted by Barbara Kristoffersen who created an outfit using the garment.

Earlier this year, users on Gen-Z’s platform of choice started sharing videos of themselves wearing Gap’s instantly recognizable logo hoodie, a staple of the brand’s core offering since the ...

The Gap hoodie is one of the brand’s oldest and most recognizable styles. The style was introduced in 1995 and has since evolved into other styles with various logo fonts, colorways and design ...

For context: The “Gap Arch Logo Hoodie” currently retails for $60, however it’s no longer offered in the brown color, which has created a sense of hype around it. The tonal style is ...

The company has also witnessed a significant spike in year-over-year online sales of their lauded logo hoodies. To rest on just a hoodie, though, is a gamble, according to Badillo. Instead ...