Tony the Tiger, Count Chocula ... boxes today and discontinued cereals of the past. But the very first cereal mascot is different than all the rest: It's simply a man, but more specifically ...

Tony the Tiger, Frosted Flakes' strongest creative asset, had become a two-dimensional, walking cereal huckster and nearly unrecognizable ... real-life gaming streamer. The first brand mascot to do so ...

Kellogg's, a cereal brand, improved purchase intent and awareness of its Frosted Flakes mascot Tony the Tiger by leveraging the gaming platform Twitch. We’re long-term subscribers to WARC and it’s a ...

But AI can make mascots even more powerful. Mascots used to be one-way characters: think of Tony the Tiger on a cereal box or the Michelin Man waving from a billboard. But AI can turn them into ...