I did not have to spend a fortune to create a logo that translates the iconography of my industry into an icon in its own right. The best way to convey a sense of style is to find — and refine ...

Because the user would be able to see the logo the right way up, it gelled with his priority that the customer experience must always be put first. So, the logo was to be placed upside down.

And I don’t think anybody in their right mind would think MLK Jr. meant to harm his own people in any way. Times change. The team name and logo will change. It’s the right thing to do.