Move over, iconic I ♥ NY sign, there's a new logo in town. As reported by the New York Times, a group of officials and "community partners" just unveiled a new campaign meant to represent and ...

The design was instantly adopted by the city, purchased endlessly by tourists, ripped off by counterfeiters, and invoked endlessly during New York’s darkest days. Now there’s a new logo for ...

But the “We ️ NYC” logo was introduced as a full-page advertisement in Monday’s New York Times and then at a press conference in Times Square, a full-blown assault on our senses.

They love New York — and the state’s iconic marketing logo from the 1970s, which local officials are reviving to try to boost the Big Apple’s post-COVID recovery. A fresh campaign to tout ...

In the 1970s, graphic designer Milton Glaser brought a New York state tourism advertising campaign to life with his I NY logo, changing souvenir shops forever. About 50 years later, a new ad ...

Nearly 50 years after the original “I ️ NY” logo debuted, officials are rolling out an updated take on the iconic design. But many New Yorkers—and design professionals—are less than ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...