Tesco Clubcard is to become the official national partner of Hits Radio Drive, sponsoring the 4-7pm timeslot across the Hits Radio Network every weekday. This includes Gemma Atkinson and Mike Toolan’s ...
07:16, Sun, Nov 14, 2021 Updated: 15:05, Sun, Nov 14, 2021 Tesco is the latest brand to come out with its annual Christmas advert, following in the footsteps of the likes of Marks and Spencer, John ...
Just a harmless extension of the well-known barcode, or a sinister tracking device designed to monitor the movements and habits of consumers? The arguments around radio frequency ID (RFID) tags are ...
Tesco's Christmas advert has sparked a massive backlash with more than 3,000 complaints in just three days, making it the most complained about advert of the year. The advert features Father Christmas ...
Tesco is to test electronic product tagging on DVDs next month, to gauge whether the technology would improve availability across the business. The grocer will use radio frequency identity tags (RFID) ...
Tesco Personal Finance is launching its first radio campaign to promote its loans. The ads will coincide with a re-run of its TV campaign that features talking… ...
Mark Hatwell looks at the way supermarket and financial services brands have made effective use of audio during the pandemic. The unprecedented impact of coronavirus has seen brands rein in their ...
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