To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

OF ALL the items in his closet, a good pair of men’s pants is the most important. It’s not because he’ll need a lot of them—many guys will wear some of the best pants for men until the ...

With male grooming booming and the awareness of male bladder weakness so low, SCA briefed us to redefine the positioning and redesign of the TENA Men... We’re long-term subscribers to WARC and it’s a ...

AMV BBDO and Tena Men’s ‘Mr. Pant-tastic’ has won over The Drum readers to be crowned this week’s European Creative Work of the Week. The campaign teaser, which introduces a new male ...

This case study discusses how TENA Men, a UK incontinence pad brand, overcame target audience resistance with a humorous campaign suggesting that the product was a way of taking control of their lives ...