As you make your tech purchase decisions in the coming year–from phones, tablets, and wearables to components, peripherals, and software, all the way up to PCs, TVs, and electric vehicles–consider ...

Over the last few years covering tech, headphone and smartphone maker Nothing has always stood out to me as a bit of an outlier. In 2020, Swedish-born founder Carl Pei dared to launch a challenger ...

We may receive a commission on purchases made from links. Our lives are surrounded by a multitude of gadgets, gizmos, and other tech products spread across various categories. Right from the ...

I've talked about leveraging AI for personal branding on my blog before, and now I want to talk about using technology more broadly for personal branding. The techniques I've outlined below will work ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

Digital platforms have inadvertently become the perfect storm for counterfeiters. Massive scale, anonymous sellers, and limited oversight create an environment where knockoffs can flourish faster than ...

Branding is how a company shares its values, connects with an audience and distinguishes itself from competitors. It’s become extremely important for businesses in marketing contexts to stand out in ...

Packaging is more than a product vessel. It serves as a strategic tool for storytelling, trust-building, and delivering immersive brand experiences. Retailers and brands that leverage packaging as a ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight As digital innovation accelerates, brand owners and brand protection ...