Monthly U.S. ad revenue at social media platform X has declined by at least 55% year-over-year each month since Musk bought the company, formerly known as Twitter, in October 2022. He had acknowledged that an extended boycott by advertisers could bankrupt X.

Amazon has increased its ad spending on Elon Musk's X platform in a reversal from its previous decision to remove ads over hate speech concerns, according to a report.

Amazon is ramping up ad spending on Elon Musk’s X, according to people familiar with the situation, a major shift after pulling much of its advertising more than a year ago, a time when many brands had concerns about hate speech on the platform.