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Cuervo's History in Making Tequila Is Filled with Pioneering, Innovation, Consistency, and Philanthropy

Cuervo bills itself as “the tequila that invented tequila.” It is a big claim to make for one of the most iconic liquors in the world. Everyone has a story about a night with tequila and all of the ...
Forbes

Tequila’s Additive Wars—The Battle Over What’s Really In Your Bottle

A field of Agave tequilana, commonly called blue agave (agave azul) In the background is the famous Tequila Volcano or Volcán de Tequila. The year 2025 turned out to be one of the most significant in ...
Quad-City Times

A brief history of what goes into the making of tequila

Making tequila Visitors walking through Tequila's main square hear church bells chiming on the hour; they smell the sweet aroma rising from the chimneys of the distilleries in the area. Once the piña ...
Bustle

The Rise Of Mr. Sancho Pancho Tequila

Tequila is a representation of centuries of Mexican history and customs condensed into a single taste. Yet, in a market flooded with options, many tequila brands have strayed from this heritage, ...
Fort Collins Coloradoan

Tequila comes with a long, interesting history and complex flavor profile

The word “tequila” comes from the rich history of the region where tequila is made. The word's origins are directly tied to Aztec culture and strongly associated with the local Tequila Volcano in ...
Business Wire

Elevated Spirits Announces Senior Leadership Team Appointments to Drive Growth of Cierto Tequila, the Most Awarded Tequila in History

Veteran Spirits Executive Ami-Lynn Bakshi Joins Company as CEO NEW YORK--(BUSINESS WIRE)--The Elevated Spirits Company, producer of the 100% natural, additive-free Cierto Tequila portfolio, is pleased ...