The only thing Subservient Chicken got on his 5th birthday in 2009 was a blog post about how the agencies involved in his creation bickered over who really deserved credit. For his 10th birthday, ...

Chicken is at the top of the menu in Burger King's throwback ad campaign. Subservient Chicken, the mascot of Burger King's 2004 viral ad campaign, is back. This time, the eager-to-please chicken is ...

Add Yahoo as a preferred source to see more of our stories on Google. FILE - In this Thursday, April 25, 2013, file photo, a car stops at the drive-thru at a Burger King restaurant near downtown Los ...

Burger King is testing an old maxim, “If at first you succeed in going viral, try really, really, really hard to do so again.” “The wacky guy in the chicken suit — who responded to very specific Web ...

Opinions expressed by Entrepreneur contributors are their own. Chicken is at the top of the menu in Burger King’s throwback ad campaign. Subservient Chicken, the mascot of Burger King’s 2004 viral ad ...

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