Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

weren’t squishy in their response. They first sued Build-A-Bear in state court in Florida, seeking to immediately squash all ...

Here's what to know about why Squishmallows are so popular and the forces that are marketing and promoting these irresistibly squishy collectibles. Squishmallows rose to popularity the old ...

New LOTR and Harry Potter Squishmallow Plush. Don’t have enough Squishmallows to squish? Well, Jazwares has you covered with the first collection of plushies inspired by The Lord of the Rings.

One of the best ways to celebrate Squishmallows Day is by adding a new cuddly friend to your collection, and Amazon has great ...

Hello Kitty fans and Squishmallows enthusiasts collide in the cutest possible way: Hello Kitty and friends have officially joined the Squishmallows craze! These plush, huggable characters combine ...

where you can find tons of Squishmallows — both Valentine’s themed and not — at pretty unbelievable prices. While these super-squishy plushies can often cost up to $18 elsewhere ...

Just days after the big Lord of the Rings Squishmallows release, Jazwares is back with a new round of Sonic the Hedgehog plush. The lineup includes Amy Rose, Tails, Shadow, and Knuckles ...