To BTS and ARMY, purple is an important color. The phrase “I purple you” was originated by V during BTS’ 3rd Muster in November 2016. On March 29, BTS appeared on the KBS 2TV talk show ...

BTS fans took to Twitter over the weekend to accuse Apple of using BTS for clout, after the tech company unveiled an iPhone in a "purple" colorway similar to BTS's signature hue with Samsung.

[SBS] 230612 👩BTS is celebrating 10th anniversary(13th). Throughout this week, Seoul will be colored purple, symbolizing BTS. 🧑I am at Dongdaemun Design Plaza DDP.

S EOUL — South Korea’s Intellectual Property Office has thrown up a roadblock to HYBE’s efforts to trademark the iconic “I purple you” term BTS member V created during a fan meeting six ...

The ninth anniversary feature started last Friday (8 July), and allows fans to pop purple balloons on the BTS Google search page. Once fans have searched BTS on Google, a purple balloon with a ...

— BTS_official (@bts_bighit) July 9, 2022 Once you click it, purple balloons will show up on your screen. You can pop them all, and if you get the ones with microphones in them, you'll hear each of ...

The purple mark of BTS and their ARMY will shine on Seoul’s City Hall, multiple Han River bridges, the 123-story Lotte World Tower, and the cultural hub Dongdaemun Design Plaza.