The international popularity of BTS, and Hallyu in general, is an example of the proliferation of Korean “soft power” via the savvy crafting of an image and a message that resonates across ...

There is "no one with greater global cultural power or soft power than BTS," Linda Hasunuma, a political scientist at Temple University, told AFP. "They have more power to influence culture than ...

There is “no one with greater global cultural power or soft power than BTS,” Linda Hasunuma, a political scientist at Temple University, told AFP. “They have more power to influence culture ...