In the modern digital era, the multifamily industry relies heavily on social media as a pivotal tool to connect with potential renters. And the selection of social media metrics to monitor can ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Social networks offer major advertising opportunities but create data overload. Daniel Yomtobian notes that while advanced analytics exist, measuring campaign success is daunting. Advertisers must ...

First on the list, Buffer is a powerful AI tool that simplifies social media management and content creation. It offers a wide range of features, including scheduling posts for different social media ...

Dr. Chris Hillman, Global AI Lead at Teradata, joins eSpeaks to explore why open data ecosystems are becoming essential for enterprise AI success. In this episode, he breaks down how openness — in ...

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

Today, a social media marketing campaign is a crucial component of any content marketing strategy. Posting to several accounts multiple times a day, however, can be time-consuming. Smart social media ...