Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference ...

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

Now, however, the sets are more accessible than ever, and it couldn’t have come at a better time. On the heels of Star Wars ...

Lego on Tuesday announced a new high-tech innovation that aims to change how people interact with its iconic building sets. Revealed at the CES show in Las Vegas, the new Lego SMART Brick introduces ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

In an unprecedented move, the brick maker has tapped the 'Star Wars' star to sell you on its controversial smart play sets. Reading time 2 minutes It’s been a month since Lego launched its new “smart ...

LEGO has delivered some incredibly creative sets over the years, but its latest innovation is easily one of its biggest innovations yet, and the sky is the limit regarding how it can impact sets in ...

Last week at CES in Las Vegas, Lego announced the Smart Brick which it claimed is its biggest change in 50 years. The Smart Brick promises to make specific sounds and visual displays depending on what ...