The logo is clearly a parody of Starbucks’ Siren mascot—but the coffee giant isn’t laughing. On June 28, Starbucks filed a copyright and trademark infringement lawsuit against Starbuds in ...

Step by step, from the previous logo to the new one. Note how the most polished Siren occurs in the middle of the process, and then designers revert to asymmetry. [Photo: courtesy Lippincott] Of ...

That mythological creature that resembles a mermaid in the center of the Starbucks logo is actually a Siren. According to Starbucks representative Tyler Krivich, “Starbucks’ name comes from ...

Closer inspection of the logo, known as 'the siren', reveals that the shading around the right eye drops further down that the left. Creative consultancy Lippincott were given the job in 2011 of ...

The coffee giant's iconic logo, which features a twin-tailed mermaid or "siren," has roots in an unusual and somewhat eerie history. According to the Starbucks website, the logo has evolved ...

Discover the intriguing history and symbolism behind the iconic Starbucks logo. From its maritime origins to modern-day myths, the siren's evolution mirrors the journey of the global coffee giant.

MOST of us see the Starbucks logo every single day, but chances are you might have never noticed the secret hiding in plain sight. As the face of Starbucks since 2011, the Siren logo is an easily ...

NEW YORK (CNNMoney) -- Starbucks Corp. debuted a logo Wednesday that brings the iconic green Siren out of the circle and drops the words "Starbucks Coffee." Just a few hours later, the backlash ...

That mythological creature that resembles a mermaid in the center of the Starbucks logo is actually a Siren. According to Starbucks representative Tyler Krivich, “Starbucks’ name comes from ...