The rise of the chief product officer isn't just a trend. It’s a sign of a new era of leadership: one that’s agile and ...

Dr Pepper Strawberries & Cream the second-ranked New Product Pacesetter for 2024, per Circana. Necessity may be the mother of ...

A study suggests that new products have a better chance of success during an economic downturn—with some caveats.

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Circana found that last year's top launches prioritized consumer-centric innovation and solutions for evolving lifestyle ...

An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

The new feature allows users to search for products and purchase them through merchant websites after being redirected from the ChatGPT interface. Product placement is not sponsored, and the ...

This new normal is changing not just how companies market but also how they bring new products to market. At CMG Partners, for our latest CMO's Agenda research [email required], we talked with ...