The rise of the chief product officer isn't just a trend. It’s a sign of a new era of leadership: one that’s agile and ...

Dr Pepper Strawberries & Cream the second-ranked New Product Pacesetter for 2024, per Circana. Necessity may be the mother of ...

A study suggests that new products have a better chance of success during an economic downturn—with some caveats.

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Circana found that last year's top launches prioritized consumer-centric innovation and solutions for evolving lifestyle ...

An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

This new normal is changing not just how companies market but also how they bring new products to market. At CMG Partners, for our latest CMO's Agenda research [email required], we talked with ...

Mehta said the new audio summaries are currently available on select products to a subset of U.S. customers, with plans to roll out the feature on more product detail pages and to more U.S ...