Shrinkflation is not new, and for a long while it was actually considered the more ethical way of doing business. Consider a loaf of bread, a very basic unit when it comes to prepared food.

Shrinkflation is coming for matzo – just in time for Passover, consumer advocate Edgar Dworksy reported. ... They didn’t have the time to allow their dough to rise and bake it into bread.

Shrinkflation, Downsizing, and the Destruction of Trust ... I noticed that a loaf of bread from our supermarket was often at least one-third smaller than the loaves I remembered from my youth.

But with shrinkflation remaining an issue with many products, about 7 in 10 consumers said they've noticed at least one incident of the trend within the last year, according to LendingTree.

The wave of shrinkflation came in response to the rise in inflation the country experienced starting in 2021. ... Chicken and bread are up 25 percent, and rents are still mightily elevated.

The White House is going after shrinkflation hard. New accusations include Snuggle fabric softener and, unexpectedly, dollar stores. Here's how bad 'shrinkflation' is getting ...

Second, the data shows that so-called shrinkflation — or the prevalence of package downsizing — is actually trending downward and occurs far less often than it used to or has been reported.

Pepperidge Farm is known for its baked goods, from delicious frozen coconut cake to multiple bread varieties. However, it's the brand's cookies that are under serious heat for shrinkflation.

Shrinkflation occurs when manufacturers reduce the size of their packaging but keep the price the same. ... bread, and packaged foods rose sharply in 2021 and 2022 when inflation was at its peak.

Outside of the snack aisle, those products have a lot of company, too. A lot of shrinkflation has landed in the bread and cereal aisles. There are also things like Crest toothpaste and paper towels.