Though the move to add more chips back into bags is a step in the right direction, industry experts warn that full reversals ...

The announcement comes after years of complaints about so-called “shrinkflation ... “Hint of Guacamole” and “Hint of Lime” ...

Are There Fewer Chips In Your Chip Bag? It Could Be Due to Shrinkflation. Consumers are growing savvy to shrinkflation, the practice of downsizing the contents of a product rather than raising prices.

A marketing expert reacts to an image of see-through Black Diamond American cheese, claiming it could be a result of ...

Put simply, "shrinkflation is the practice of reducing the size of a product while maintaining its sticker price," said Investopedia. Examples of this, said CNET, include "fewer chips in the bag ...

In yet another example of 'shrinkflation', the packs, which originally contained ten bars, now contain just nine - and have been cut from 215g to 193.5g. With the confectionary typically retailing ...

For expert advice on shrinkflation and what to do about it, Kiplinger interviewed Edgar Dworsky, a longtime consumer advocate and founder of Consumer World, which provides consumer news ...

“This is shrinkflation,” she says in the video. “No diss to Costco, I used to buy these all the time. I just want people to be aware. They used to have rows of five in each. Six rows of ...

Ever heard of 'shrinkflation' or 'skimpflation'? It pays to be aware - so here's your whistle-stop guide. Video by Tom Heyden How a monument to a late dictator has been repurposed and redesigned ...

"Shrinkflation" is all the rage in grocery stores, where bags of chips now contain fewer chips than you used to get, and sitting in an airplane seat might make you wonder if a similar effect is ...